Innovating with Games: What Advertisers Can Learn from Game Design

“Games are where we truly allow ourselves the freedom to think differently,” Nathan Phillips said today at the ‘Could the Future of Advertising be Inspired by Game Design?’ Advertising Week seminar, where he and four of the foremost experts on gaming and advertising discussed the relationship between the two subjects and how game design will influence the future of marketing.

A Marketer’s Guide to Esports Genres (Part 1)

Account Director at Rogers & Cowan
Angel is an Account Director at Rogers & Cowan responsible for managing and supporting global esports sponsorships for Mastercard. Previously he was at the IPG Media Lab, where he led esports and gaming education, strategy, and activations for Hershey, Reese's, Kit Kat, and advised clients how to enter the space.
Angel Mendoza

The concept of esports has been a relatively recent occurrence, but it has certainly gained…