Are you letting a $200 million opportunity pass you by? Is there a $1.5 billion business you’re ignoring? If so, then it’s time to think again about eSports. 20 years ago, it was common to see video games as an expensive waste of time.
To steward them along, many popular video games, like Fortnite, leverage influencers for an authentic yet branded presence within them.
For brand marketers to engage gamers, it’s critical to first understand its unique culture, community and sub-communities.
“Games are where we truly allow ourselves the freedom to think differently,” Nathan Phillips said today at the ‘Could the Future of Advertising be Inspired by Game Design?’ Advertising Week seminar, where he and four of the foremost experts on gaming and advertising discussed the relationship between the two subjects and how game design will influence the future of marketing.
Quite simply, gaming brand marketers have built performance marketing into their DNA since Day 1.
This article will look at some other games which, while popular, are still finding their places as competitive esports.
In the world of games, communities have the power to make or break games.
Competition is a prominent element in both the worlds of marketing and esports. For an esports player as well as for a brand, the ability to find and pursue opportunities is what determines success.
Continuing from our previous article about the multitude of genres that esports has to offer, we present a few more. If you thought that esports had only four genres to offer, you were wrong.
The concept of esports has been a relatively recent occurrence, but it has certainly gained…