“Games are where we truly allow ourselves the freedom to think differently,” Nathan Phillips said today at the ‘Could the Future of Advertising be Inspired by Game Design?’ Advertising Week seminar, where he and four of the foremost experts on gaming and advertising discussed the relationship between the two subjects and how game design will influence the future of marketing.
Quite simply, gaming brand marketers have built performance marketing into their DNA since Day 1.
This article will look at some other games which, while popular, are still finding their places as competitive esports.
In the world of games, communities have the power to make or break games.
Competition is a prominent element in both the worlds of marketing and esports. For an esports player as well as for a brand, the ability to find and pursue opportunities is what determines success.
Continuing from our previous article about the multitude of genres that esports has to offer, we present a few more. If you thought that esports had only four genres to offer, you were wrong.
The concept of esports has been a relatively recent occurrence, but it has certainly gained…
McCann London teams up with Xbox to promote the best destinations in games, with Xbox talking and behaving in the same way as the travel sector.
To say that the global popularity of competitive gaming is exploding is an understatement.
What exactly is location-based VR, and why does it matter to marketers?