Game On: Why Brands are Turning Ads Into Gameplay

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It’s official – playing games can help us during the Covid-19 pandemic: the World Health Organization (WHO) itself is urging people to #PlayApartTogether as a way of helping continue social distancing efforts. But could it also help brands?

Unsurprisingly, during the first week of quarantine, video game usage surged in the US – some 75% during peak hours according to Verizon. This usage is bound to come back down slowly over time but without an end to our distancing in sight, this behavior will most likely become an ingrained part of the new normal for quite some time.

Read more at Gaming 360

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