By Clive Prosser, Director, Advertising Week APAC
After a challenging 2020, the third iteration of Advertising Week APAC returns to Sydney in August. A lack of face to face events over the last year has left a large gap in the media and advertising landscape. It’s one we are most excited to fill.
To anyone who’s taken a gap year, you’ll know how we have felt at Advertising Week over the last 12 months. Alas, ours lacked the glamorous locations, new friends and liquid refreshments.
But the ever-resolute Advertising Week team, not to mention our inspiring partners and speakers, have done a stellar job over this tricky period. Their efforts have meant the music never stopped – we successfully hosted several virtual events across 2020, including the highly successful AW JAPAC event that combined the Japan and APAC regions.
I’m eternally grateful for the get-up-and-go attitude that defined our industry through some seriously tough times. Times when doing business face to face, let alone leaving our homes, wasn’t an option.
And now, with Australia’s strong response to COVID-19 and the accelerating rollout of vaccines, there are sunny skies ahead. Which is why I’m delighted to announce that Advertising Week APAC will return to Sydney on August 18-19.
Absence, as they say, makes the heart grow fonder. The prospect of a live event and the opportunity to network in person is what gets us out of bed every day. And one of the great things about Advertising Week over the nearly two decades we’ve been putting on events is its ability to bring people together.
Being able to do this – with people from all walks of the media, advertising and marketing industries – is truly exciting. It’s also something that people tell me again and again that they are eager to do.
And as much as we are looking forward to putting a metaphorical arm around the industry, our abiding goal remains helping you gain the tools and insights to elevate your career.
AWAPAC is purpose-built to bring the marketing, media, technology, and creative industries together to drive change. Our events provide unrivaled content with skill-building presentations, inspiring keynotes, and thought-provoking debates.
While our event programming is still underway, I can say that across two days we will bring you a wide range of class leading sessions and panel discussions across five key tracks.
Advertising Week APAC will also once again feature our signature special events. Thought leadership breakfasts, bespoke lunches and VIP dinners will all be back, along with ample networking opportunities.
At this point you might be wondering whether we can make all this a reality. Well, we’ve learnt a lot over the last year. If it has taught us anything in the event space, it’s to take nothing for granted.
We’re very conscious of the fact that coronavirus restrictions can tighten at any moment. To that end, we are farewelling the larger indoor and outdoor spaces of Luna Park this year in favour of the smaller Masonic Centre.
We’re confident this centrally located venue is a space that will cater for our attendees, while providing the energetic atmosphere that has defined Advertising Week’s events over the years.
Rest assured, it’s our mission to strictly adhere to all public health protocols while putting on a great show at the same time. And the hybrid nature of proceedings means that there’s a bespoke ticket for anyone who prefers to take in the sessions from home.
With over three months until showtime, there will be plenty more announcements to come in the weeks ahead. So whether you’re a veteran of several previous Advertising Week events, or haven’t yet attended one, it’s my pleasure to welcome you heartily to the upcoming APAC event for 2021.