You’re invited to AW2020, Advertising Week’s digital event, September 29-October 8 to help work through solutions to some of the advertising and marketing industry’s biggest problems. From climbing unemployment to racial inequality and an unclear future, now is the time, more than ever, to think and work together. Register to learn more.
- Speculative Fiction: The End of Offices as We Know It - August 10, 2020
- Speculative Fiction: Computer Vision Behavioral Analytics Comes In-Store - August 5, 2020
- Speculative Fiction: Pandora Launches Interactive Voice Ads Into Beta Testing - July 28, 2020
**Speculative Fictions is a series where Dr. Paul Caplan uses news coverage to predict a 100-word story set at some point in the future.**
She enjoyed playing with ads. The more literary-minded might call it ‘deconstruction’’; the more political, ‘ad jamming’. It was fun to see how many times it took saying “depends” to get the Voice to give up and play a jingle. The bed company that wanted to offer sleeping tips was easy to wind-up when you got it to “interact” with you on other bed-related topics. This ad was different. The company was known for “purpose”. It used accents and phrases to highlight implicit bias. Difficult to take apart, she remembered Dark Star: “How do you know you exist?” she asked.