For an overview of the new alliance, we spoke with Tal Chalozin, co-founder and CTO of Innovid.

Over the last 10 years, advanced digital ad buyers have used off-the-shelf sources of data about individuals in order to better target their ads.

Mark Rotblat, chief revenue officer of the free, ad-supported movie and TV streaming platform, told BeetTV during Advertising Week that the streaming wars help Tubi “greatly.” As more platforms launch, like Apple’s streaming network and NBC’s Peacock, more people will cut the cord, argues Rotblat.

The new ability of technology to link consumer behavior to connected TV ad exposure is changing the habits of ad buyers, says an exec trying to spread the software.

Three years after it set out to create a digital advertising supply chain platform that set out to ease publishers’ worries, trade association Digital Content Next‘s own private marketplace is now facilitating more than “eight figures” in ad sales, according to the man running the non-profit organization.

In this video interview with Beet.TV, 605’s chief revenue officer Noah Levine describes the value of that deterministic data, which connected TV devices can now supply.

It may be barely a year old but, already, the digital ad services group formed by former WPP CEO Sir Martin Sorrell is making headlines.

In this video interview with Beet.TV, Deloitte Digita’s Todd Paris describes how deterministic and probablistic marketing techniques will be “married together” with emerging predictive techniques, to support business functions that go beyond advertising.

Integrated Ad Science, a maker of ad fraud detection software, says it is gearing up to launch a product for connected TVs by Q1 2020. But Mike Fisher, the VP of advanced TV at online ad platform MediaMath, says the problem isn’t necessarily a problem… if you buy from the right places.

Podcast listenership has exploded – Acast COO and president Oskar Serrander says that 90 million Americans listen to podcasts every month – and brands are starting to ride the wave.