There’s good reason why we’re leaning so heavily into context; it provides many of the benefits of PII based audience tactics without any of the intrusive and creepy aftertaste. I will, however, say that the future will look a lot different than its past.
I, For One, Welcome Our New Platform Overlords
I realized recently that my online habits have changed. I used to frequent six unique sites on a regular basis. They were a part of my regular routine.