By taking a more consistent approach to long-term activation—namely, by leveraging digitally-enabled experiences that heighten the sense of overall shared experience with the sports fan—brands can turn an isolated engagement into an ongoing relationship with a potential new customer.
Vice President, Strategy & Analytics at teamDigital
Kristen Clough is Vice President, Strategy & Analytics for teamDigital, a forward-thinking digital marketing and promotions company, centered on the idea of creating fans of brands. teamDigital has over 25 years of expertise where the focus has been on crafting insight-driven solutions that help immerse consumers in clients’ brands.
Latest posts by Kristen Clough (see all)
- Turning Their Sports Fans Into Your Brand Champions - February 6, 2020