Social media is the key for weeding out talent to be a spokesperson for a brand.  If the brand doesn’t like what the celebrity has to say on social media they more than likely will not like the image the celebrity will give to the public.

Healthcare doesn’t have a profile yet and both Dr. Oz and Arnold want to make that a reality.  The goal is to have all your health in one place to make people more aware. 

Facebook’s apology for their incorrect reports in video viewing numbers has been discussed at multiple panels throughout the week but the Measuring UP panel brought up some real answers about third party analytics, big data and the future for analytics.

Instagram cultivates creators. Creators build communities. Smart brands utilize those creators also know as influencers to tap into new communities.  Adidas is an example of how working with influencers can shape a brand and expand into new communities.

It may not be in the dictionary, but femvertising is on its way. SheKnows Media defines femvertising as advertising that employs pro-female talent, messages, and imagery to empower women and girls.