Sound has always been the neglected middle child of the advertising world.
Senior Digital Creative at AnalogFolk
Mike Lipton is a multi-award winning digital creative at AnalogFolk and former sound engineer. Beyond crafting campaigns and developing products for Fortune 500 businesses, Mike teaches product innovation to the next generation of ad creatives at Miami Ad School and helps startups develop their branding and tone of voice online at copygoeshere.com and Skillshare. He also writes about creativity and the importance of insight driven storytelling.
Latest posts by Mike Lipton (see all)
- 3 Things Brands Need to Know for Voice-Based Marketing - May 1, 2019