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The Marketer’s Dilemma

In discussion with Christopher Vollmer, Partner at Strategy&, several marketers and media developers tried to solve this Marketer’s Dilemma – What can really be done to catch up to new forms of audience media consumption?

America’s Game: NFL Fan Engagement

I was only 12 years old on Sunday, January 20th, 2008. My 13-3 Green Bay Packers, led by the grizzled veteran Brett Favre, faced the New York Football Giants in the NFC Championship. The game was electric.

Data by the Ocean: A Conversation with Spotify and DNCE’s Joe Jonas

Spotify’s Global Head of Artist Services, Mark Williamson, sat down with DNCE’s Joe Jonas to discuss how data influences artists and managers to create tracks and albums, connect with fans and even tailor performances to certain crowds.

Your Wish is Granted: Zoltar & The Future of Marketing

Zoltar is a foreseer of the imminent, a granter of wishes and the perfect representation for the future of advertising. And while he won’t transform you to an adult overnight, he can illustrate a larger idea – that the future of algorithmic and data-based advertising is mysterious.