Latest posts by Vaughan Edmonds (see all)

The COVID Divide

Vaughan Edmonds at global brand experience agency Sense explores the differences in attitude towards COVID-19 in different groups and the importance of brands responding in the right way.

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Now Is The Time To Be A Good Brand

Without sounding too heartless, the chaos caused by Covid-19 provides a huge opportunity for businesses. It is an opportunity to reinvent, redefine and reinvigorate, to stockpile that most important of commodities – consumer trust.