Impression-based selling and automated transactions have been hot topics in the broadcast TV industry for years. Unfortunately, traditional approaches rule today’s buys. 95% of local spot TV transactions are still completed with manual, traditional workflows.
Our industry has changed and the seemingly separate worlds of digital and linear TV are colliding. As this convergence continues to become more commonplace and the viewing experience preferred by consumers rapidly evolves, the benefits of services have become impossible for traditional broadcasters to ignore.