Brand Stars

Q&A with Greg Matson, former Creative Director at Mother and Partner of New York-based strategy and creative consultancy Verdes: How Maslow’s Hierarchy of Needs Can Help Brands Navigate Troubled Times

In these fast-changing and universally concerning times, driving towards better measurement is crucial for brands to do more with less, better deliver for their customers, and return to growth.

Without sounding too heartless, the chaos caused by Covid-19 provides a huge opportunity for businesses. It is an opportunity to reinvent, redefine and reinvigorate, to stockpile that most important of commodities – consumer trust.

With lifestyles and focus of attention drastically altered, now is the time your brand needs to make sure it’s not only staying relevant but also addressing the crisis head-on by furthering the conversation and providing genuine support to your customers and your community.

Promoting acts of selflessness now will hopefully help build brand loyalty later. More importantly, maybe it will actually help save a life. How can your brand pitch in?

Interactions to over 1.5 million articles about coronavirus reached 500 million in just a week during February, according to a new report from NewsWhip, “Coverage of the Coronavirus on Web and Social.”

As brands and platforms rapidly add terms associated with the disease to their keyword block, Coronavirus has become one of the most blocked keywords.

With the massive influx of social chatter around the pandemic, brands find themselves navigating an unprecedented moment that requires an efficient and effective social good response.