Brand Stars

“Welcome. Your mission is to find the key to freedom. The only way out is to work together. The door is locked and the clock is ticking. Good luck.”

By taking a more consistent approach to long-term activation—namely, by leveraging digitally-enabled experiences that heighten the sense of overall shared experience with the sports fan—brands can turn an isolated engagement into an ongoing relationship with a potential new customer.

We’ve searched for the most pressing marketing news so you don’t have to. Here’s what’s happening so far the week of January 27th.

What do Allstate, Progressive, Hershey, E*Trade, and Clorox all have in common? They all have significant in-house agencies (IHA’s) that work in close collaboration with external agencies to meet their marketing needs.

Native ads can spark interest and lead consumers down a rabbit hole of information, but they can also make consumers wary that they’re spam. And we can all agree there’s nothing worse than clickbait that brings you to a site you didn’t want to go to. So, what’s the case for native advertising?

Gen Z shoppers are less trusting of brands compared to Boomers, according to Morning Consult’s report, “Most Trusted Brands—The State of Consumer Trust.”

Luxury is a loaded word. It conjures images of showy opulence and status symbols. That aesthetic still appeals to many – sales of traditional luxury goods are headed toward $1.5 Trillion in the next few years.

Marketers know that refreshing product packaging is a smart way to give their brands a facelift.

Consultancies are increasingly making recommendations for what clients can and cannot handle in-house, often by advising which technology stacks they need to invest in, to best handle these newly in-housed responsibilities.

We ran an analysis of the ad creative (in podcasts, streaming audio and radio) that flowed through the Veritonic Audio Intelligence Platform over the course of the year to find out.