Brand Stars

As brands’ needs continue to evolve and shift, everyone keeps writing about the need for braver clients — complaining that anxious brands only market by the numbers, steamrolling creative agencies and disrespecting their ECDs.

When the brand’s initial allure falls away, the same rational positives can become negatives and rejection can quickly follow.

As we reflect upon the year behind us and plan for the year ahead, it’s worth thinking about where our industry will evolve in 2020 and beyond.

t’s easier than ever to spend money, however, the rise and rise of the experience economy has meant that we’re spending less on goods and more on experiences. In fact, over the past few years, consumption expenditures on experiences have grown nearly four times faster than expenditure on goods.

Attention fashionistas, going green doesn’t have to break the bank. With the growing appeal of consumer environmental awareness, an increasing number of sophisticated brands are beginning to understand the huge market opportunity of approachable, stylish eco-fashion. 

You’ve probably heard by now that consistent branding is important. Everyone says so – it’s one of those common business truisms that, for many, goes in one ear and out the other.

According to the National Retail Federation, retail sales in 2019 are forecasted to grow between 3.8% and 4.4% and online sales are expected to see a 10-12% increase.

Consumer Experience (CX) is certainly a buzzword in digital marketing. Finding ways to go beyond the user experience of getting the consumer from point A to point B, entertaining them, engaging them, inspiring or surprising them, attempting to create a relationship that goes beyond the few seconds they’re interacting with the brand.

In today’s media-rich environment, where audio-enabled touchpoints are increasingly available to listeners, there’s no question that sound can have a significant impact on brand messaging and identity.