Brand Stars

Now, more than ever, retailers need to have a well-thought-out omnichannel strategy for telling their brand story better across all possible channels, integrating the brick-and-mortar in-store experience, online, mobile, and everywhere else—for holiday and beyond—to create an optimal retail experience.

As the pandemic triggered lockdowns around the world, TikTok felt, as Zoom did, like the right app at the right time.

The pandemic is hitting the Black community – and other minority groups – harder. Brands must recognize this and strive to connect with consumers at a deeper level.

As a B2B business, you know how much effort and time it takes to get your content to the niche audience you’re writing for. Did you know that about one-fifth of content marketers feel that their content is achieving their goals well?

Amazon has kicked off the Christmas shopping season even earlier this year, with its rescheduled Prime Day event perfectly timed to cater for consumers fearing a festive sell-out and empty stockings if they don’t grab their gifts fast.

Football is back! And while empty stadiums, piped-in crowd noise, and last-minute postponed games are among the many notable differences this season, a positive change is in how many new ways you can tune in to watch your favorite team play.

Just as stockbrokers are becoming increasingly wary on where or how to invest in today’s pandemic-influenced market, so too are marketing teams becoming increasingly wary on where or how to invest their budgets.

What used to be two competing days, Black Friday and Cyber Monday, is likely to morph into one giant block of mostly online shopping this year. Deemed the Cyber 5, the long weekend from Thanksgiving to Cyber Monday will bring a host of new elements for search marketers to consider.