Global View

To celebrate the winners of Impact, we’ve put together a collection of videos featuring winner reactions and thoughts from the esteemed panel of Impact judges.

Today’s audiences have many options when it comes to their consumption of content. They control everything: where, when, how, and what.

This year’s Cannes Lions awards for innovation and creative data showed the festival’s most mature attitude yet and, once again, sends brands clear signals on where they should put their efforts.

The D&AD Pencils were awarded based on three criteria: an innovative idea at its core, a measurable impact in its chosen category, and relevance to the business’s commercial needs.

We caught up with Rich at Advertising Week to discuss the challenges and opportunities ahead for the venerable publisher.

By now, most of the industry has heard or likely seen the Cannes Bronze Lion-winning scam ad from BBDO’s Brazilian subsidiary.