Whether you have the word ‘creative’ in your title or not, it seems accepted in most good agencies that, as creative humans, we will all have a natural reaction to the work, that we should voice.
Global View
How Brands Should Communicate with Latin American Audiences in COVID-19 Times
The COVID-19 pandemic has drastically changed the way brands engage with their audiences and consolidate their position around the world, and Latin America is no exception. Brazil and Mexico, in particular, represent a unique challenge.
Automotive Marketing in the Post-COVID Era
With a projected decline of almost 27% in domestic vehicle sales, American automakers could see their lowest sales volume since 2010.
Planning for the Future of Live Events
Though going into hibernation might seem like the path of least resistance, for those working in brand experience, it’s important to not lose faith and instead use this time wisely. We are an industry that prides itself on creativity and problem-solving after all.
Worried About Your Lockdown Alcohol Intake?
Consumer habits have changed more rapidly over the last couple of months than perhaps ever before. We’re living in a new world, and we’ve changed the ways in which we work, socialize, buy stuff, eat, and of course… drink. And when it comes to drinking, we’re hitting the booze a little more than before.
Customer Communication is Vital, Covid-19 Makes it Even More So
As the world starts to emerge from under the shadow of Covid-19 and economic activity resumes at a meaningful level, a few things will set the companies apart that survive and go on to thrive from those that don’t.
A Pandemic is Breaking the Ad Industry: Where Next?
The COVID-19 pandemic has turned the world upside down and upset markets, with some industries, like entertainment, travel, and hospitality, hitting the pause button.
A Star In The Darkness
It is our duty to protect ourselves and those we love, and by doing so, protect others around us. It is also our duty to protect and help anyone we can, especially our community.
Keep Advertising On
It seems natural and predictable that companies would pull back on advertising during a crisis – but this isn’t a smart move, just an expedient one.
Coronavirus Learnings From China
As preparations are being made to (partially) lift the lockdown restrictions in Wuhan, there are signs that life in China is beginning to get back to normal. Reports of a near-zero transmission rate and the reopening of shops and factories appear to signal China’s status as a “post-Corona” country.