Over the past few years, social media has seen the emphasis shift from the social to the media. But a crisis like the one we’re currently living in changes everything. And over the last few weeks, it’s been fascinating to watch user behavior completely flip.
Global View
‘If you sit back like a stunned mullet, you’re gonna get stuffed’
As businesses globally grapple with remote working, Facebook and TRIBE are video conferencing into the homes of some of the world’s top marketers to find out how they are dealing with the evolving situation and get a glimpse of Keith Weed’s majestic back garden.
Advertising Week Briefings: “We didn’t retouch and we didn’t lose the business.”
Diversity, culture and integrity were the key talking points at Advertising Week’s Briefing event in early March, which unpacked the latest insights and trends in the advertising industry’s ever-changing landscape.
As Uncertainty Persists, What’s Next In Brand Future-Proofing?
Future-proofing is to create a foundation and strategy for your brand and company that is so well-developed that it is defended against various challenges that could threaten its reputation, market share, and more.
Visuals Are The Only True Global Language
AW360 sat down with Dr. Rebecca Swift, Global Head of Creative Insights for Getty Images, to get a better understanding as to how visuals can help a small business or global brand capture attention among key demographics.
Advertising Week LATAM Highlights
The atmosphere at Advertising Week LATAM 2020 was electric. Industry leaders from all over the world flocked to Mexico City to share best practices, technology predictions and offer solutions to challenges within the advertising sector.
Candidate Noodle Soup: What the 2020 Election Can Tell Us About Advertising Your Brand
Whether you’re a soup or a presidential nominee, the same principles of branding apply. It doesn’t matter if you have tender juicy beef chunks or concrete plans to eliminate the wage gap, your audience will only choose you if they KNOW you.
Coronavirus Is Spreading And Its Time to Expand the Conversation About Prevention
In a crisis, committing to building healthy habits becomes even more important.
A Fresh Approach For a Fresh Decade
The AW360 team sat down with Andrew Orcí, CEO of Orcí, to discuss the agency’s expansion to multi-segment marketing, the reasoning behind the shift and his view on the future of the industry.
Four Things to Consider With Native in 2020
Leading industry practitioners came together for a series of insightful events on native advertising across Australia and New Zealand. Here we summarise the top take outs to help you get ahead in native advertising in 2020.