Techtelligence

Machines are getting better at thinking for themselves. Microsoft’s DeepCoder, for example, has learnt to write its own code. And Google has built Federated Learning — a tool that automatically personalizes apps directly on users’ devices.

So, what sets the best brands in the biz apart from the masses? It’s simple really. The best brands are the ones constantly evolving to stay ahead of the pack—the ones pushing boundaries and testing limits. These are the trailblazers.

Ten years ago, Steve Jobs stood in front of the Macworld Convention in San Francisco and changed the world. A small, inconspicuous device named the iPhone, was declared ‘revolutionary’, a ‘reinvention’ of the industry, and ‘unprecedented’ in its potential.

Today it’s a highly advanced search engine for the home with the potential to become a domestic brand advocate. What it actually becomes however is up to us.

So how did an experience designer, a creative and a strategist, with no developer experience tackle a VR hackathon? Well, as Nelson Mandela once said, “It always seems impossible until it can be done.”

You might not know this, but connected cars actually date back to 1930. The first connected device was labeled the 5T71, which would later be branded “Motorola AM Radio.”  22 years later, FM would start to compete as an elite technology.

It’s beyond ironic that the companies most celebrated for dethroning the former titans of business are now themselves considered indestructible.

Although it first made headlines during the U.S. presidential election cycle, fake news is a global issue and as the UK General Election approaches, a London-based team of fact-checkers is working hard to limit the spread of false information that may influence the result.  

We’ve all heard the “think global, act local” business principle, but if only it was that simple. Cultivating a global business is no mean feat. In fact, it’s a minefield of complex cultural challenges to navigate and overcome.

As marketers start evaluating machine-learning systems, it’s crucial to spot when that title is deserved—and when it’s just a buzzword. Machine Learning is suddenly among the hottest labels under the sun, and products and services for marketers are especially eager to sew on that patch.