Techtelligence

The importance of native language targeting cannot be underestimated.

How Work is Changing for the Better in the Age of AI, Automation, and Autonomous Robots

According to Google 66% of smartphone users turn to their phones to look something up in a TV commercial.

Pokémon GO has quickly become the most used mobile game in history. With a simple, yet revolutionary concept, it has taken the world by storm.

In today’s world, experiences are a form of social currency. The more diverse and varied our experiences, the culturally wealthier we become.

We marketers know that location-based marketing is big—so big that, as GeoMarketing notes, industry experts suggest the space will grow to $18.2 billion in advertising revenue by 2019.

In December 2015, Bing quietly rolled out an Election 2016 experience, with data visualizations powered by Bing Predicts.

The concept of “Second Screening” – using a second screen while watching television – gained traction a few years ago.

Cannes is an inspiring week. It makes you try harder. It shows you how you can to improve. It gives you perspective.

Waze sat down with UK brand and agency executives to hear firsthand how they’re thinking about location as it applies to their marketing strategies, both immediately and eventually.