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Techtelligence
Smart Airports Will Become the Hub of Brand Experience
We can now binge watch an entire TV series the instant it’s released, book taxis within minutes and order our favourite meals the moment the hunger craving sets in.
VR: Moving Us from Awe to Action
It’s hard to miss Samsung’s impressive Virtual Reality presence at the Palais des Festival in Cannes. I think I had more fun watching visitors experience it than actually strapping on a headset.
Niché No More: The Podcast Comes of Age
With constant screen-swiping and nano-second attention spans, it’s amazing to discover that there’s still a medium that engages nearly 4 million people undistracted for up to an hour: podcasts.
My View on Viewability
Ads should be considered viewable if at least 50 percent of pixels are in the user’s view for at least one second for display formats, or two seconds for video ads.
How Local Mobile Marketing Drives Conversions for Brands
Mobile users have warmed up to the prospect of sharing their location data with interested brands.
What Does the iPhone SE Mean for Mobile Advertising?
The SE’s compact size will be among its selling points for certain customers. But will the phone spur big changes for those in mobile advertising who are used to creating for larger screens?
The Need for Utility: Tech vs. Hype
Bound by four-year election cycles, bi-annual upgrades, and built-in obsolescence, we have become obsessed with immediate gain over a long-term vision.
Hype: The Social & Financial Currency of Technology
Oculus Rift, Apple Watch, Tesla. Iridium, Apple Newton, Segway, Second Life. Hype is both the social and financial currency of technology. Always has been, always will be. Only in the tech sector does everything you do have to be the Next Big Thing. Because if it isn’t, then nobody will invest in your idea.
I, For One, Welcome Our New Platform Overlords
I realized recently that my online habits have changed. I used to frequent six unique sites on a regular basis. They were a part of my regular routine.









