Techtelligence

VR: Moving Us from Awe to Action

It’s hard to miss Samsung’s impressive Virtual Reality presence at the Palais des Festival in Cannes. I think I had more fun watching visitors experience it than actually strapping on a headset.

Niché No More: The Podcast Comes of Age

With constant screen-swiping and nano-second attention spans, it’s amazing to discover that there’s still a medium that engages nearly 4 million people undistracted for up to an hour: podcasts.

My View on Viewability

Ads should be considered viewable if at least 50 percent of pixels are in the user’s view for at least one second for display formats, or two seconds for video ads.

Hype: The Social & Financial Currency of Technology

Oculus Rift, Apple Watch, Tesla. Iridium, Apple Newton, Segway, Second Life. Hype is both the social and financial currency of technology. Always has been, always will be. Only in the tech sector does everything you do have to be the Next Big Thing. Because if it isn’t, then nobody will invest in your idea.