Techtelligence

Who hasn’t off-handedly asked someone to, “Hand me a Kleenex” only to find out it’s another brand of tissue after you sneeze right through it?

We’ve had tech hype for electricity, the car and the internet. VR is on everybody’s lips today and tomorrow it’s all about AI. We’re always looking for, and talking about, the next big thing.

Amara’s Law states: “We tend to overestimate the effect of a technology in the short run, and underestimate the effect in the long run.”

Out-of-home (OOH) is set to deliver marketers and their agencies some significant new opportunities, as digital technology improves our ability to offer contextual advertising.

Should Tesla Motors be wary of the hype cycle?

Banners are the horseshoe crabs of the Internet – evolutionary relics of another era that somehow have managed to survive while everything around them has changed.

There’s a quickly growing field of science called ‘computer vision’ that you may not have heard of, but which has the potential to transform everyday life as we know it.

Imagery can be a powerful tool for evoking emotion. We can easily call to mind the photographs that have moved or confronted us.

Our curiosity about the world is driving increasing pressure on both brands and technology.

Immersive technologies such as virtual and augmented reality bring exciting opportunities for advertisers.