The already-frazzled marketing landscape breathed a temporary sigh of relief when Apple announced that it was delaying the implementation of its plans to require users to opt-in to its IDFA tracking until next year.
Techtelligence
The 4Es of Programmatic
We have yet to see a universal, agreed-upon standard for programmatic advertising, making it difficult to ensure that brands can run the highest quality media within the most efficient budget.
Ways COVID-19 Transformed The World
COVID-19 has shaken up the business landscape, and the impact fast-tracked the process of moving to a digital era overnight. The rise of a contact-free economy triggered an unprecedented wave of super digitalization and digital transformation.
Digital Transformation: How is it Different When Your Workforce is Entirely Remote?
Any digital transformation initiatives that were in place in January were undoubtedly put on the back burner thanks to Covid-19 lockdowns around the world. While some companies may resume their digital transformation initiatives as they go back to the office, others will be forced to take a different approach.
CTV Is Exploding, But Is It Working?
CTV viewership has ballooned under COVID-19, from 2.7 billion hours per week pre-pandemic to 3.9 billion hours during the height of lockdowns. Every week more fuel is added to the fire.
How High-Tech Brands Can Adapt to the Sudden Shift in Customer Expectations
Consumer expectations for good customer experiences remain as high as ever, but today’s brands are operating in an entirely new landscape and, in many instances, are floundering to realign with new consumer needs.
How Much is Too Much Personalization?
Everyone knows what it is like to be browsing the shoes you have been eyeing, only to be retargeted with that exact item minutes later on another device.
Digital Accessibility: Why the Ongoing Pandemic Means it’s More Vital Than Ever
With the sudden upswing in digital demand and the almost overnight disappearance of physical interactions – it’s become clear how someone who cannot leave their home is forced to rely on digital channels, and how frustrating it is for them if those digital channels are not optimized for accessibility.
Reinventing Video Advertising for the Age of Attention
Digital advertising is at a crossroads. We’ve come this far based on the enthusiasm of advertisers for following online audiences as they explore and engage, but there has been an elephant in the room for the past few years.
Moving from Experience 2.0 to 3.0
Expectations are constantly changing in both our consumer lives and in our business lives. To keep up with this shifting world, B2B marketers need to change.