As part of our countdown to Advertising Week 2016 in New York City and this year’s Madison Avenue Walk of Fame, we’re profiling the winners from the past 12 years; here are the winners from 2013.
Brand Represented: StubHub
Year Introduced: 2012
For the world’s largest ticket marketplace, it was time to create a brand mascot that could go out on a limb. Ticket Oak, a 30-foot tall animatronic-talking tree, was created by Duncan/Channon (and most notably then-Associate Creative Director Dave Knox). Making his debut during March Madness, the puppeteer-led tree provided entertainment fans with the best tickets for sold-out concerts and sporting events.
Inducted into the 2013 Walk of Fame just a year after his debut, Ticket Oak quietly endeared himself across all media to fans. StubHub sales jumped, the Wall Street Journal ran a feature story on him, and the character branched out with commercial spots that ran during episodes of Jimmy Kimmel, American Idol, SNL, and Mad Men. And even though he was eventually phased out in 2015, there’s still a big soft spot in our hearts for the unusually loveable deciduous dude.
The Most Interesting Man in the World
Brand Represented: Dos Equis
Year Introduced: 2006
“I don’t always drink beer. But when I do, I prefer Dos Equis.” For the past decade, The Most Interesting Man in the World has been elevating the way spokespersons represent brands. Created by marketing firm Euro RSCG and portrayed by Jonathan Goldsmith, he is an enigma with a larger than life narrative. We may not know much about the man behind the libation or his globetrotting exploits, but deep down, we want to be more like him.
Post-Walk of Fame nod, The Most Interesting Man went on to many grand adventures before taking the biggest leap forward yet: a mission to Mars in 2016. But while this is one small step for The Most Interesting Man, Dos Equis plans to reveal a successor character in due time accustomed to the icon. Stay thirsty, and tuned for more, my friends.