Advertising Week’s Icon Blog Turns One!

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Here for the big party? Let the Chick-fil-A Cows provide directions on where to park! (Don’t worry if they’re a little hard to read or follow.) You’ll know you’re at the right place when you can hear the California Raisins crooning their hit cover of “Heard It Through the Grapevine.” Betty Crocker teamed up with the Pillsbury Doughboy to bake a cake together — which Tony the Tiger has already proclaimed to be “gr-r-reat!” Get ready for a toast from The Most Interesting Man in the World, an “Oh yeah!” from the Kool-Aid Man, and insurance protection from Allstate’s Mayhem — just in case. The gang’s all here as we celebrate our icon blog’s first birthday in style on Advertising Week.

Summing up the year that was with this many characters is never easy, but here’s a look back at some of our greatest hits:

What can you expect from the Icon Blog in the year to come? We’re hard at work collaborating with your favorite faces in advertising, with even more looks at their designs, interviews with ad industry professionals and agencies, and glimpses into the backstories for these characters. If you can’t wait to see what happens next, join us on Wednesday April 12 at 8amPT/11amET for an #AWChat Twitter chat all about these icons! And if you represent any characters that you’d like to see featured, give our esteemed icon blogger Heather Taylor (yours truly) an email shout out at

Cheers to the year ahead and thank you for joining us each week on this adventure — you never know who might be profiled next!

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