Data. It’s changing everything as it shapes a new era.
Driven by technology, digital transformation is an underlying shift in the way live, work and communicate. It infuses intelligence into the landscape of our lives, enabling us to accomplish things once only dreamed possible.
Remember the 4 Ps from your intro to marketing class? Price, product, promotion and place have been used over the past century by marketers as an organizing framework for the core elements of marketing.