There are plenty of lessons to take to heart from 2020. Both the pandemic and the social justice movements ignited by the death of George Floyd in the U.S. have cracked open the protective shields many brands had been hiding behind.
The Future of Advertising: Omnichannel & Hyper-Local
Prior to the pandemic, retail-driven verticals like QSR, consumer electronics, beauty & fashion, and auto, among many, relied on physical locations for 90% of sales.
An Economic Downturn May Make Us Reassess Everything In 2020
We should leverage the urgency of current economic indicators to create new models of measurement that will hold us in good stead through both growth and contraction.