As marketers start evaluating machine-learning systems, it’s crucial to spot when that title is deserved—and when it’s just a buzzword. Machine Learning is suddenly among the hottest labels under the sun, and products and services for marketers are especially eager to sew on that patch.
How to Talk to Your Data Scientist
Machine learning is poised to help marketers garner phenomenal new insights and results, and to change many processes and jobs along the way.
Machine Learning is About to Turn the Marketing World Upside Down
Scene: It’s 2017, and your CEO calls you in.