The most important thing to keep in mind, though, is that any research efforts undertaken now should be led with empathy for the participants and sensitivity to the current situation. Here’s how to determine what research to run and what to pause.
Associate Director, strategy and insights at Firewood Marketing
is associate director, strategy and insights at global digital marketing agency Firewood. She works with Firewood technology clients to find the most compelling story by identifying consumer insights and business growth opportunities across each firm’s brand and product portfolio. Evelyn has worked in the automotive, finance, health care, and telecommunications industries.