With the 2020 election season shortly coming to a close, political advertisements are seizing the airwaves as over 600 local, state, and national campaigns vie for votes. When it comes to courting voters, political marketers, like brands, face a dilemma: how to reach elusive cord-cutters and young voters.
Why TikTok Will Dominate COVID-19 and Beyond
With young millennials and Gen Zers looking for a distraction from the ongoing COVID-19 situation, TikTok provides the perfect diversion with lip syncs, creative dance moves, and hilarious clips.