In the last decade alone, the mainstream has embraced the experiences of queer people. Niche vernacular has given new life to linguistics and can be heard everywhere from a coffee shop to a conference room as a common turn of phrase (yas, queen!).

Telling a community, “we care,”  with a short-term commitment isn’t the best way to build loyalty. So why do brands opt for the temporary check-the-box approach, when they could buy into the power of year-long diversity and inclusion commitments?