The era of the standalone data management platform (DMP)—along with tech point solutions in general—is rapidly coming to an end. For a lot of brands that are hugely invested in their current tech stacks, this represents an unpleasant reality.
Five Advantages of a First-Party World
While third-party cookies have made it very easy to enable personalized marketing, they also come with disadvantages such as limited life spans, consumer and regulatory scrutiny, as well as a range of other issues.
The Devastating Effect of Lost Identifiers on the Fragmented Tech Stack
The already-frazzled marketing landscape breathed a temporary sigh of relief when Apple announced that it was delaying the implementation of its plans to require users to opt-in to its IDFA tracking until next year.
The Marketing Norms We Took for Granted Are Crumbling. Embrace It.
Marketers, tasked as brand stewards through this crisis, are as disrupted as everyone else—but this isn’t necessarily a new feeling. Let’s look at the shattered norms that require our attention as we all struggle the right the ship.