There are numerous digital marketing strategies, but influencer marketing is the best way for B2C brands to break through the noise and reach new audiences.
The Power and the Promise of Influencer Marketing
This article explores how influencers have nurtured the audiences marketers seek, built credibility with those audiences, and therefore earned the trust necessary to promote your brand in a way people will listen.
Why Influencer Marketing Is Here to Stay
The move to online and social media channels for marketing is nothing new, but to many marketers, influencer marketing as a core practice is.