There is no crystal ball showing us what’s coming next for the COVID-19 crisis. The questions for brands and businesses become: as we begin to open again, who will come? Is our audience the same or has it changed?
Co-Founder at Big Squirrel
Kathryn Spitzberg Johnson, co-founder of consumer research firm Big Squirrel (www.bigsquirrel.com), has an insatiable appetite for identifying cultural insights that shape consumer behavior and attitudes. At Big Squirrel her passion lies in helping brands navigate cultural currents and behavioral shifts in order to truly connect. Kathryn has worked with a diverse range of clients including Unilever, Coca-Cola, Johnson & Johnson, Nestle and many others. Her enthusiasm for discovery drives an obsession with the intersection between business, design, entertainment, art and technology, and their impact on popular culture, brands, and behavior.
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