In 2020, it’s estimated that CPG and consumer products and brands will spend a whopping $10.26 billion on digital advertising. Yes, you read that right. $10.26 billion!
Navigating the Benchmarking Superhighway
We hear every day from our clients—and for our clients, from their higher-ups—”What’s the benchmark? Is this good or bad compared to the benchmark? What benchmark should we expect?”