Nicholas Wootten

Senior Vice President of Marketing & Innovation at Billups
Nick is the Senior Vice President of Marketing & Innovation with Billups, a leading OOH and DOOH advertising technology company. Billups inspires brands to build and measure intelligent OOH campaigns, connecting advertisers to their audiences in the physical world. Nick leads Billups’ marketing and client development efforts – working closely with major brands, agencies and partners. Prior to Billups, Nick led marketing & media strategy for large agencies, brands and ad-tech companies, including Invo Coconut Water, Epic Signal (Mekanism) and VideoAmp, among others.
Nicholas Wootten

How To Get More Out Of OOH Attribution

Location observation data can be leveraged by advertisers to anonymously determine the traffic patterns for audiences in the physical world and their visitation to specific locations.

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