In today’s world, consumers want to skip commercials as much as possible while watching television, through paying for subscription services or using ad blockers. Adding to the problem, consumers believe they are entitled to free television content.
In order to grab millennials’ attention, brands are using authentic messaging through influencers. Ciroc took the genuine approach to the next level with their “Let’s Get It” campaign.
Chances are you have seen the video with a couple of friends “dabbing” during The Olympic Games at various events. But who’s the guy behind the mega-viral video? That would be Logan Paul, an Internet content creator and brand influencer.
How do Shark Tank’s Daymond John and Eric Hippeau, former CEO of the Huffington Post and creator of NowThisNews, balance their hundreds of investments in entrepreneurs? Both hold certain standards before investing in companies, which they talked about at the Nasdaq MarketSite stage Monday morning.