Oded Benyo

President, Email at Epsilon

Latest posts by Oded Benyo (see all)

Rethink the Value of a Customer’s Email Address

Email is a valuable channel for building direct relationships with consumers to reach them with relevant experiences in the inbox and across channels. Marketers looking to drive personalization in ways that have a direct and long-term impact on their company’s bottom line should rethink the value of a customer’s email address. 

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