Staying put is what’s best for reducing the spread of the coronavirus (COVID-19), but homebound consumers are having an immediate impact on brands.
Those of us who’ve been working remotely for extended periods are all too familiar with the need to shower, get dressed, and keep office hours from our home offices and dining rooms. Unfortunately, those new to the concept have a lot to learn.
Sixty-four icons battle head-to-head in a single elimination tournament to crown the 2020 PopIcon Champion.
AWMoms are women focused on creating conversations, increasing collaborations and supporting actionable initiatives which will help find real solutions to parenting issues in the workplace.
Sure, personal face-to-face interaction is great, and sometimes even necessary, but many of us do our best work away from the 9-5 office grind.
I’ve been in the business of marketing for over 25 years, and I never wake up and say, “I know everything there is to know about marketing.” Every single day I’m humbled by the fact that you can learn as much from someone who’s been in the industry for 25 years as from someone who’s 25 years old.
As we enter 2020, social media will remain a critical channel for driving brand awareness and generating sales. To see the best return on investment (ROI), however, brands will have to be early adopters of a few social media marketing trends we’re shining a light on here. Think TikTok influencers, augmented reality (AR) social commerce and video storytelling.
Marketers will spend $102.8 billion dollars a year on video ads by 2023, making 2020 an important year to ramp up video marketing efforts.
As another year has come to a close, this time the close of a decade, it’s always a good time to look back and reflect on the previous year and what stood out in the industry.
Despite being some of the most valuable, most widely-applicable data available, many people tend to think mobile location data is only useful for brands with brick-and-mortar locations.