Email is a valuable channel for building direct relationships with consumers to reach them with relevant experiences in the inbox and across channels. Marketers looking to drive personalization in ways that have a direct and long-term impact on their company’s bottom line should rethink the value of a customer’s email address.
For the health of our democracy, we need businesses to step up and help get more people to the polls.
Like GDPR, CCPA aims to protect users’ personal data by regulating its collection and use. It’s not only California that aims to implement new U.S. data privacy laws — New York, Vermont, Maryland, Washington and multiple other states in the U.S. currently have or are deliberating data protection laws of their own.
People-based, lift-measured, statistically-driven, fully-interconnected marketing has elevated the CMO within the C-Suite, and in many companies over all other C-Suite members.
The summer of 2019 will be remembered as the time that women’s sport came of age. And it couldn’t have come soon enough.
As technology accelerates, reshaping our world and changing the way we organize our lives, it brings new moral and ethical complexities that humanity must navigate.
So many of us move through our careers like we’re waiting in line. Step by step we make our way forward until it’s time to pass the threshold that marks a new level, stage, achievement or goal.
We sat down with Jason Smith, Chief Business Officer of Location Sciences, to discuss why the recently released iOS 13 is causing concern among marketers.
For those of us who grew up in the 70s (with the incriminating photos to prove it…) there is a curious affection for a simpler time.
To future-proof consumer brands, leadership teams must become truly diverse.