How to Embrace the Changes Caused by COVID-19

Our recent research revealed that 84% of consumers surveyed in the US and UK think their behaviours and habits have already changed for the foreseeable in the light of COVID-19, and these changes go beyond online shopping habits.

Can Customer Data Brighten Your Summer?

Natalie Cramp, CEO of data science company Profusion discusses how retailers can use data to determine if and how consumer behaviour has changed after lockdowns.

How do People Feel About Advertising?

Within this disrupted and unsettled world, people are experiencing a roller coaster of emotions as the months pass since the Covid-19 pandemic began, making it a particularly challenging and difficult environment for brands to navigate.

A Universal Demand for Change

In the wake of the brutal killings of countless Black Americans, and the subsequent protests across the country, we have conducted an Edelman Trust Barometer flash poll over the June 5-7 weekend, surveying 2,000, diverse respondents across America.