Op-Ed

The New Mad Men: Evolving the Agency Model

I’ve been in the business of marketing for over 25 years, and I never wake up and say, “I know everything there is to know about marketing.” Every single day I’m humbled by the fact that you can learn as much from someone who’s been in the industry for 25 years as from someone who’s 25 years old.

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What to Expect in 2020 From…Social

As we enter 2020, social media will remain a critical channel for driving brand awareness and generating sales. To see the best return on investment (ROI), however, brands will have to be early adopters of a few social media marketing trends we’re shining a light on here. Think TikTok influencers, augmented reality (AR) social commerce and video storytelling.

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The Challenging Thing About Mentorship Is All of It

The word “mentorship” induces yawns, cringes and raised eyebrows, indicating that it may not be the thing we’d all rather dive into. It is the esoteric cherry-on-the-cake achievement for extroverted juniors and networking gold medallists, mentoring is something many would do, if they truly understood the long-term benefits. 

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Rethink the Value of a Customer’s Email Address

Email is a valuable channel for building direct relationships with consumers to reach them with relevant experiences in the inbox and across channels. Marketers looking to drive personalization in ways that have a direct and long-term impact on their company’s bottom line should rethink the value of a customer’s email address. 

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How to Prepare for California Consumer Privacy Act (CCPA)

Like GDPR, CCPA aims to protect users’ personal data by regulating its collection and use. It’s not only California that aims to implement new U.S. data privacy laws — New York, Vermont, Maryland, Washington and multiple other states in the U.S. currently have or are deliberating data protection laws of their own.

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