A few weeks ago, Pantone announced the 2021 colors of the year. Yellow and Gray. Two colors that in ordinary times are fine, not striking.
Our recent research revealed that 84% of consumers surveyed in the US and UK think their behaviours and habits have already changed for the foreseeable in the light of COVID-19, and these changes go beyond online shopping habits.
What if we told you that one of the most malicious online practices is utilizing the exact same “Gig-Economy” to grow and spread?
Votes are expensive things to earn. It was neither Trump nor Biden who shone the clearest light on how to effectively market an election – it was New York Representative Alexandria Ocasio-Cortez, a.k.a. AOC.
Organizations have made significant changes to enable working from home – but what has it meant for employees, and specifically their expense claims?
The traditional way the ad industry found mass audiences for our clients was simple—we paid a lot of money to a television network that forced all viewers to watch a commercial before getting to the entertainment they loved.
Natalie Cramp, CEO of data science company Profusion discusses how retailers can use data to determine if and how consumer behaviour has changed after lockdowns.
Within this disrupted and unsettled world, people are experiencing a roller coaster of emotions as the months pass since the Covid-19 pandemic began, making it a particularly challenging and difficult environment for brands to navigate.
In the wake of the brutal killings of countless Black Americans, and the subsequent protests across the country, we have conducted an Edelman Trust Barometer flash poll over the June 5-7 weekend, surveying 2,000, diverse respondents across America.
Staying put is what’s best for reducing the spread of the coronavirus (COVID-19), but homebound consumers are having an immediate impact on brands.