Op-Ed

The Challenging Thing About Mentorship Is All of It

The word “mentorship” induces yawns, cringes and raised eyebrows, indicating that it may not be the thing we’d all rather dive into. It is the esoteric cherry-on-the-cake achievement for extroverted juniors and networking gold medallists, mentoring is something many would do, if they truly understood the long-term benefits. 

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Rethink the Value of a Customer’s Email Address

Email is a valuable channel for building direct relationships with consumers to reach them with relevant experiences in the inbox and across channels. Marketers looking to drive personalization in ways that have a direct and long-term impact on their company’s bottom line should rethink the value of a customer’s email address. 

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How to Prepare for California Consumer Privacy Act (CCPA)

Like GDPR, CCPA aims to protect users’ personal data by regulating its collection and use. It’s not only California that aims to implement new U.S. data privacy laws — New York, Vermont, Maryland, Washington and multiple other states in the U.S. currently have or are deliberating data protection laws of their own.

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Women in Sports Finally Comes of Age

The summer of 2019 will be remembered as the time that women’s sport came of age. And it couldn’t have come soon enough.

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Skip the Line to Accelerate Your Career

So many of us move through our careers like we’re waiting in line. Step by step we make our way forward until it’s time to pass the threshold that marks a new level, stage, achievement or goal.  

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