They say talent is the most important asset of any company.
When the modern snakeoil salesmen tell us which digital ad formats are most effective and, in response, we limit our creative ideas to ten A and B tested images on a carousel, we are lining their pockets, not building brands.
It’s impossible to escape the news, and even harder to escape bad news.
Technologists argue that algorithms are the future – a machine-intelligence that works in our best interests, learning our preferences and improving our lives.
The Super Bowl is a great demonstration of something we need to remember the other 364 days a year: People don’t hate advertising, they hate bad advertising.
Watching the game last Sunday night, I couldn’t help but see a pattern of over-correction from the 2017 marketing strategy of major brands.
Is it possible to have an ethical career in advertising? It’s something I worry a lot about before I go to sleep at night.
The blue plastic bag. The smudged gray fingers. The sweet smell of ink and paper. All of the evidence points to a taboo by today’s standards: a print version of The New York Times.
Have you ever RSVP’d “yes” to a networking event and then been too anxious to attend? It happens to the best of us.
No one likes being guilt-tripped—whether it’s at work or in our personal lives, but especially not through an advertisement. You’ll be taking a casual scroll through your favorite website, news article, or online store, and then it happens.