Op-Ed

How Brands Can Survive the Impending Crisis

These are turbulent times all around – including in our business. The agency world is in constant flux, with opinions and trends changing as often as the weather.

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Navigating the Politics of College Marketing

From an advertising perspective, this is the world’s greatest opportunity. An enormous, high-impact, moveable audience wanting to absorb, engage, and get involved.

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How Brands are Using Live Streaming to Expand Their Audiences

The first live video streaming platform, Justin.TV, launched in 2007, and its sole channel was dedicated to founder Justin Kan broadcasting a 24/7 feed of his life via a webcam attached to his head.

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Ask For Small Favors: The Ben Franklin Effect

Instead of treating these small moments as inconveniences, you can see them as opportunities to forge a connection with a new person and get them on your team.

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