You’re invited to AW2020, Advertising Week’s digital event, September 29-October 8 to help work through solutions to some of the advertising and marketing industry’s biggest problems. From climbing unemployment to racial inequality and an unclear future, now is the time, more than ever, to think and work together. Register to learn more.
- Permission Over Forgiveness: How Companies Can Comply With CCPA - June 26, 2020
- The Rest of the World Has Finally Caught up With Data Privacy Day - January 28, 2020
- How Prepared Is Your Company for CCPA? Take the Quiz - January 8, 2020
This article is part 2 of 2. Part 1 can be found here.
The end of the year is always a fraught time, as people hustle to fulfill their personal holiday obligations and Q4 professional responsibilities.
This was an especially anxious December for people in the digital advertising industry, who spent the month preparing for the California Consumer Privacy Act (CCPA).
CCPA is a collection of online privacy regulations that went into effect on January 1 and is being called the strictest data privacy law ever passed in the United States. (For this reason, it’s garnered comparison to General Data Protection Regulation (GDPR), a similar online privacy law passed by the European Union in May 2018.)
As with GDPR two years ago, the conversation around CCPA is mired in uncertainty, angst, and trepidation. The law is meant to give consumers more control over their online data, allowing consumers to see the data companies collect on them and to opt-out of having it stored and sold.
There is little consensus about the finer points of the law, however, and it’s giving marketing executives fits. The law is wrought with ambiguous legalese and the State of California has been unclear about how the law will be applied.
Given the lack of guidance, it’s easy to understand the unrest in the digital advertising industry. (And that’s before considering the fact that companies found to violate the law will be assessed hefty fines.)
Still, consumers have a right to control their personal data, that’s common sense. Companies must show respect to the consumer by asking for consent and by adhering to the new law. And in that vein, Ogury has developed a quiz to test your CCPA knowledge. The quiz is not intended to be the ultimate authority on the law — for that, you should consult your firm’s lawyer. But the quiz will help you understand the broader strokes of the law and be conversant in its various components.
If GDPR is any indication, though, CCPA education is bound to be a work in progress.