CCPA’s guiding principle revolves around the concept that a consumer should be notified that their data is being collected. That component is really powerful if it’s done correctly or with integrity, bringing an added level of education to consumers that they never had before.
Monday, January 28 marks the 13th celebration of Data Privacy Day in the U.S., and for the first time in the history of the holiday, it feels like a genuine celebration of data privacy; not just an attempt to bring attention to the issue.
CCPA is a collection of online privacy regulations set to go into effect on January 1 and is being called the strictest data privacy law ever passed in the United States.
Like GDPR, CCPA aims to protect users’ personal data by regulating its collection and use. It’s not only California that aims to implement new U.S. data privacy laws — New York, Vermont, Maryland, Washington and multiple other states in the U.S. currently have or are deliberating data protection laws of their own.