Glance at any FMCG-related news from the last few weeks and you’d be hard pressed to spot any significant differences to this time last year.
Amazon Has Its Digital Shopfront – So Why Are FMCG Brands Closed for Business?
FMCG brands had a tough time last year. Bottom lines continued to be chipped away by supermarket discount own-brands and rising household costs made the battle for basket space even more competitive.