Social media has been the dominant media channel for around a decade, and for good reason. The sheer size of social media platforms’ audiences (Facebook alone counted 2.7bn users) and the rich data they collect have created an advertising bonanza.
Here are 12 high level concepts about what I believe is the future of immersive technologies, and how it will impact our lives over the next decade.
Immersive technologies are closer to a marketer’s dream than most realise
Ask your colleagues or your neighbours and chances are, if they have heard of VR, they’ll tell you that this is a new way to play games.