Women have certainly come a long way in this past century, but as Waters and her co-panelists pointed out, there is still so much work to be done.
“We’re talking about the fear of fucking up”, implored Vicki Maguire alongside partner and Co-Chief Creative Officer at Grey London, Caroline Pay during their panel at Advertising Week Europe this past Tuesday, “Why Fuckups are Fundamental for Creative Futures”.
“He set up his first media business at the age of 16; he discovered Ed Sheeran, Emeli Sandé and Rita Ora; he got William and Harry to do their first ever selfie; he had an MBE by the age of 24; and he’s even got his own marketing term named after him”
Adweek Europe’s Monday afternoon saw one of its most recognizable names, Sir Alan Parker, take to the stage to talk about his life and career in advertising and film in a fireside chat with Mike Burgess.
Experiential marketing provides an answer for a day in age in which brands are questioning how they can effectively and authentically reach consumers in the face of information and technological overload.