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Why F**kups Are Fundamental For Creative Futures

“We’re talking about the fear of fucking up”, implored Vicki Maguire alongside partner and Co-Chief Creative Officer at Grey London, Caroline Pay during their panel at Advertising Week Europe this past Tuesday, “Why Fuckups are Fundamental for Creative Futures”.

Glamour Live

“He set up his first media business at the age of 16; he discovered Ed Sheeran, Emeli Sandé and Rita Ora; he got William and Harry to do their first ever selfie; he had an MBE by the age of 24; and he’s even got his own marketing term named after him”