In 2018, data-driven strategies have become a must versus a nice-to-have within the marketing industry.
As Martech and Telcos Get Cozy, Marketers Offered a Preview of Data’s Future
While rich data assets may not be readily available across all verticals, telco’s recent developments provide a clear view of where consumer identification is going across the landscape and how first-party data and CRM files can make all the difference.