While brands can structure approval for content or products, they cannot predict or control an Influencer’s overall behavior, both online and offline.
Kids of all ages are no longer going to school, daycare, extra-curricular, or occupied by babysitters. While the family time and chance to grow alongside their children is appreciated, for many mothers it’s a 24-hour, 7 days-a-week job that has moms everywhere feeling the emotional and physical fatigue.
Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing.
The spread of COVID-19 will continue to profoundly shift consumers’ shopping behavior with long-term repercussions even as the virus’ spread diminishes. More than ever, consumers will turn to social media for content, comfort, and creativity. Let’s talk about Influencer Marketing in the Time of the Coronavirus.