The Unique Challenges of Marketing to Moms Amid Covid-19

Kids of all ages are no longer going to school, daycare, extra-curricular, or occupied by babysitters. While the family time and chance to grow alongside their children is appreciated, for many mothers it’s a 24-hour, 7 days-a-week job that has moms everywhere feeling the emotional and physical fatigue.

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Influencer Marketing in the Time of the Coronavirus

The spread of COVID-19 will continue to profoundly shift consumers’ shopping behavior with long-term repercussions even as the virus’ spread diminishes. More than ever, consumers will turn to social media for content, comfort, and creativity. Let’s talk about Influencer Marketing in the Time of the Coronavirus.