The economic and societal impact of COVID-19 means brands and businesses around the world are having to adapt hard and fast to a ‘New Normal’. This raises tough questions for agencies and marketing service firms about how they future proof their own businesses, while also supporting their clients and their people.
It’s long overdue, however, the view from the top is becoming more female. In the UK the proportion of women on boards rose to 30.3% last year from 26.9% the previous year, while in the US it the figure climbed to 24.1% from 22%.
Greater authenticity, more ethical experiences, China as a social media superpower: just a few of our global predictions for the year ahead.
With the UK paralysed over Brexit and retailers reporting their worst Christmas in a decade, 2019 is already shaping up as a challenging year for brands and marketers.
If a week is a long time in politics, a year is an eternity in the turbocharged worlds of creative, tech and marketing.