As consumers face extreme digital marketing overload and start tuning out, it’s time to take inspiration from the likes of Burger King CMO, Fernando Machado – and think idea and experience first, media second.
Brand Stars
The Marketing Norms We Took for Granted Are Crumbling. Embrace It.
Marketers, tasked as brand stewards through this crisis, are as disrupted as everyone else—but this isn’t necessarily a new feeling. Let’s look at the shattered norms that require our attention as we all struggle the right the ship.
Breaking Down the Risk of News
Breaking news affects our daily choices, while the deeply reported investigative work brings insight to our moment, and how we got here. No wonder levels of trust, engagement and dwell time are higher in news than other verticals.
3 Ways Brands Can Reestablish Their Footing to Dominate 2020
Many industry observers have wisely pointed out that, as in all times of crisis and economic downturn, now is the time for brands to shore up their cores and invest in a way that prioritizes long-term growth.
Walled Gardens: How Brands Can Reconcile Performance and Brand Safety
At times, it’s hard to make a decision simply because there is not yet a vision of what the future could be. It’s what I imagine many brands are struggling with right now as they decide whether they should or shouldn’t abandon advertising ties with Facebook.
Why Video is Becoming Key in Driving Ecommerce Sales for Luxury Brands
Luxury brands must pivot to ecommerce and use an innovative video brand and performance strategy to tap into pent-up demand.
Now is The Time to Invest In Acquisition (The Right Way)
New customer acquisition is more important than ever. With marketing budgets either on pause or cut substantially, it’s essential to prioritize those customers that are most valuable in the long-term.
How to Supercharge Your UX for a Digital-First World
It’s hard to understand why a brand would invest so much money in getting eyeballs on their website only to not put the effort into making the customer buy something.
Creativity, Advertising and Effectiveness in 2020
The art and science of marketing effectiveness tell us that the companies and brands that do bounce back and thrive in the wake of COVID-19 will be those that embrace the principles of creative effectiveness to drive engagement.
ReelzChannel Sues Facebook Over Instagram Reels Trademark Infringement
This week in social media news: TikTok rival Likee garners 150 million MAUs in Q2, LinkedIn adds new features to its Sales Navigator platform, Snapchat partners with TikTok creators to launch body movement-tracking lenses.